“Healthy & Yummy!”

Comcast Donates $1.5 million in PSA Airtime to Hattie Mae & PALS Foundation

Contribution Will Provide Nationwide Exposure for the Foundation,

Which Focuses on Childhood Obesity

Hattie Mae & PALS (Practical Appetite Learning Skills) Foundation announced in 2015 that Comcast donated $1.5 million in public service announcement airtime for the first Hattie Mae & PALS commercial.  The Foundation has waited very long time to make this a dream come true.  

The commercial will promote the Foundation’s focus of " Healthy & Yummy! Food Choices as well as the first book in the Hattie Mae & the Traveling Trunk book series, A Journey for Hattie Mae. The Hattie Mae & PALS Foundation has plans to work with Ingram Content Group’s IngramSparks to manufacture and distribute the book series to readers worldwide in the fall of 2023.

“I am grateful to Comcast that after 24 years of hard work, I am able to keep my promise to my late sister. It is the most rewarding work I have ever done,” said Shawn Smith, CEO & Chairman, Hattie Mae & PALS Foundation. Hattie Mae is a fictional children’s book character inspired by the death of Smith’s sister. 

The commercial will air an average of 250 times in each market during its run of approximately 5 to 8 weeks. It will appear on a select block of channels chosen specifically to target parents aged 25 to 54 and children under 17. The channels are likely to include the following: Animal Planet, A&E, BET, Country Music TV, Discovery, E!, ESPN, Food Network, FX, History Channel, Learning Channel, NFL, Noggin, OWN/Oprah Winfrey Network, Style, Travel, and TruTV.