Comcast Donates $1.5 million in PSA Airtime to Hattie Mae & PALS Foundation
Contribution Will Provide Nationwide Exposure for the Foundation,
Which Focuses on Childhood Obesity
Hattie Mae & PALS (Practical Appetite Learning Skills) Foundation announced in 2015 that Comcast donated $1.5 million in public service announcement airtime for the first Hattie Mae & PALS commercial. The Foundation has waited very long time to make this a dream come true.
The commercial will promote the Foundation’s focus of " Healthy & Yummy! Food Choices as well as the first book in the Hattie Mae & the Traveling Trunk book series, A Journey for Hattie Mae. The Hattie Mae & PALS Foundation has plans to work with Ingram Content Group’s IngramSparks to manufacture and distribute the book series to readers worldwide in the fall of 2023.
“I am grateful to Comcast that after 24 years of hard work, I am able to keep my promise to my late sister. It is the most rewarding work I have ever done,” said Shawn Smith, CEO & Chairman, Hattie Mae & PALS Foundation. Hattie Mae is a fictional children’s book character inspired by the death of Smith’s sister.
The commercial will air an average of 250 times in each market during its run of approximately 5 to 8 weeks. It will appear on a select block of channels chosen specifically to target parents aged 25 to 54 and children under 17. The channels are likely to include the following: Animal Planet, A&E, BET, Country Music TV, Discovery, E!, ESPN, Food Network, FX, History Channel, Learning Channel, NFL, Noggin, OWN/Oprah Winfrey Network, Style, Travel, and TruTV.
The President of the American Culinary Federation, Chef Rene Marquis awarded the 55th President Medal for Culinary Excellent to our CEO, Chair and Founder. This was held in Tampa Bay, Florida on May 24, 2024.
Our CEO, Chair and Founder will be inducted into The American Academy of Chefs as an Honorary Board of Trustees. This will take place at the National American Culinary Federation Convention in Phoenix, Arizona on July 16, 2024.
She will also be inducted as an Honorary Fellow for her contributions to both the American Academy of Chefs and the American Culinary Federation. The American Culinary Federation have 14,000 members and 155 chapters throughout the United States.
Our CEO and Chairman received the 2024 Presidential Medallion from President of the American Culinary Federation,
Chef Rene Marquis.
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The Presidential Medallion is considered the highest honor given by the President of the American Culinary Federation. It is presented in recognition of outstanding representation of the ACF fundamental principles, including superior strength of character and continued contributions to ACF and/or the culinary industry as a whole.
The American Culinary Federation (ACF) is a professional chef's organization established in 1929 in New York City. It was formed as a merge of three chefs' associations in New York City, the Société Culinaire Philanthropique, the Vatel Club and the Chefs de Cuisine Association of America. ACF comprises more than 14,000 members in over 155 chapters in the United States. The ACF is a member of the World Association of Chefs Societies.
Honorary Fellow of the American Academy of Chefs and a member of the Honorary Board of Trustees. She is the only woman and black American to currently serve on this board.
Academy Of Chefs – Colors of the AAC Medallion Ribbon We are proud that the founders of this honor society used the red, white, and blue colors of our country to symbolize the Academy. Chef Augie's beautiful gold medallion represents the honor of the highest achievement.
We are particularly pleased that these beautiful colors can parabolate our profession with the following meanings: Red represents the passion of the culinary profession in its art and creativity! White represents the purity of our profession through our hat and uniform and projects the image of high standards! Blue represents loyalty, dedication, and unwavering leadership qualities that reflect the support for the education of our culinary futures!
Hattie Mae and Pals Foundation
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