What's In Your Refrigerator?

 
Sample of First Commercial

 


  Comcast/NBCUniversal
 Donates $1.5 million PSA Airtime


Hattie Mae & PALS (Practical Appetite learning Skills) Foundation announced that Comcast/NBCUniversal has donated $1.5 million in public service announcement airtime for the Foundation commercials, premiering 2015. The commercial will promote the Foundation's focus of Smart Choices for a Healthy Lifestyle" as well as the first book in the Hattie Mae & the Traveling Trunk book series, A Journey for Hattie Mae.  The Hattie Mae & PALS Foundation has plans to work with Ingram Content Group's Lightning Source to manufacture and distribute the book series to readers worldwide beginning 2015.

"I am grateful to Comcast that after 16 years of hard work, I am able to keep my promise to my late sister who was diagnosed with a rare form of brain cancer - Giloblastoma Malformation Level IV and died 1-month later at the age of 33.  "It is the most rewarding work I have ever done, " said Shawn Smith, CEO & Chairman of Hattie Mae & PALS Foundation. Hattie Mae is the fictional children's book character inspired by the death of Smith's sister.

The commercial will air an average of 250 times in each market during its run of approximately 5 to 8 weeks. It will appear on a select block of channels chosen specifically to target parents ages 25 to 54 and children under 17. The channels are likely to include the following: Animal Planet, A&E, BET, Country Music TV, Discovery, E!, ESPN, Food Network, FX, History Channel, Learning Channel, NFL, Noggin, OWN/Oprah Winfrey Network, Style, Travel, and TruTV.






Distributor: Lighting Source member of  Ingram Content Group Inc
 
Partners:
American Culinary Federation                                                                                                            
www.acfchefs.org

Chef & Child Foundation
www.acfchefs.org

Comcast NBCUniversal

Healthy Weight Commitment Foundation
www.healthyweightcommit.org



Hollis Conway
www.hollisconway.com


Southern Food and Beverage Museum
www.southernfood.org


National Alliance for Nutrition and Activity - NANA
www.cspinet.org

  Lessons To Share With The Daughter I Never Had
  www.lessonstosharebook.com